Before any technical diving, let us understand the core objective of the widely known and used term UI UX Design. Why is this profession suddenly “the talk of the town”?

Today, almost every business irrelevant to the industry is putting out a huge need for UI UX designers to join them. 

It will be exciting to know that User Interface and Experience have existed since the very discovery of the wheel, or you can say since man came into being. It is strongly rooted in our daily lives that we experience this right from when we start our day by brushing our teeth in the morning or driving a car. It is a myth that UI/UX has their presence only in the digital world.

UI – User Interface:

An application’s user interface is a feature that enables user interaction with a certain product. It is significant because a well-designed user interface anticipates user preferences and facilitates user use. An excellent user interface design focuses on various factors, including appearance, responsiveness, effectiveness, and accessibility.

UX – User Experience 

The term “user experience” refers to several strategies and techniques to ensure your product is customised and suitable for your target users. A product will likely go ignored if it does not appeal to a certain consumer base. An excellent UX should be simple to use, intuitive, and friendly. UX Design helps consumers to have the greatest experience possible for high user retention and to refer other users to the product. Although it is at the very heart of a product, most individuals are only partially aware.

Now, how are these two terms related so closely? UI UX goes hand in hand as it is the experiences built over an interface for the users to complete a task in their lives. The businesses hire UI UX designers who can help them design efficient systems and products ready for the present and compliant for the future. 

Do you know? A Good UI UX is noticed by the users several times unless it is outstanding work, but you will spot a Bad UI UX every time you use the product.

The benefits of having a good UI UX design:

Understanding the importance of UI/UX Design:

A product might offer its users the best solution in the industry, but what is the use of such a product when the user must spend 10 min to comprehend it in a more than ever busy life? That is why businesses today are making a shift towards building better User experiences and Interface for their customers. 

The process of UI UX, however, is long but rewarding. It involves heavy research work, empathising with the target audience, and testing the usability. It is about understanding & foolproofing the inputs, not just knowing the gathered information. Communication is the key here. 

A UI UX designer should know how to communicate effectively with the users to bring out the best. UI is like the frosting on the cake. It is the first interaction user makes to form an image in their minds. That image is what can define the future of your product.

Realtime Example:

Let’s take an example from a leading multinational technology company that solved the age-old problem of URL positioning in its browser for its users. URLs were ideally made for PCs, where the top section is the most accessible. 

However, the shift to browsing on mobile phones was quick. The users must stretch their thumbs to interact with the URL bar. They created a revolutionary change in placing the same bar at the bottom of the screen. It is now much easier for the users to interact with the URL bar without extra effort.

What was so unique about this? A novel thought and research on an already existing Interface. It is ready to take the industry like fire. Well, that is the power of a good UI UX.

If you looking for outstanding UI/UX designing, Mobile Technology, and Web Technology

Reach out to us at www.zessta.com/contact-us/